New creed - ELCR
I recall a book called “A new creed for the third millennium” that I received one Christmas – people changed lifestyle habits and gained warmth in their homes from plants…lots of plants.
It made me think of the forthcoming era where there will be little money left for Street Scene Services and the news item today that potholes will be difficult to fill with so little budget left…and we have not even got into the year of front-loaded cuts!
What new creed will we get into…something that we could not foresee just a few months ago when it was likely we would have another Labour Government and gradual small cuts. I see signs of Local Government Agencies developing a pro-active approach. It was said that the only time a Citizen interacted with their Local Council was when something that should have happened did not happen…as with Birmingham’s slating in local radio about refuse not collected. Yet I received an invoice this year for my green waste collection…not an invitation to participate. So, tomorrow might move us on from Births, Deaths and Driving Tests to a life-long dialogue about a service provider we come to value (as much as we value our supermarket…perhaps not quite that much :¬) )
This truly is a sign of how Councils will evolve: best Councils will develop pro-active lifetime relationships with their citizens through the services that are optional and that they promote.
We, in turn, will develop software to follow this change, this evolution in order to support and “enable lifetime citizen relationships”. The private sector sees it relationship with its customers this way and develops tactics to maintain and expand its Customer base, cross sell new products and services and deeply cares about how it is spoken about in the blogosphere.
Multiple dialogues with citizens through the multiple channels of choice, throughout the lifetime of its citizens
Leading Councils are there already. Leading Councils are promoting their services and looking for multiple threads of dialogue with their citizens, through multiple channels of the citizen’s choice, throughout their lifetime.
Will we see Confirm with a new “Strap-line”, or secondary strap-line soon? “Enabling Lifetime Citizen Relationships”? Will it (predictably) be shortened to ELCR? If you have a Garden Refuse collection, will you want to know about special promotions on municipal tennis courts near to your house and football pitches that your village could use? Will you enjoy being told about School Holiday activities for children…but only if you have any and only the ones matched to your children’s ages? These all happen in some councils now, but only through leaflets and the passive website. A new creed for the third millennium might well be commercially astute Government agencies communicating with us through the channels of our choice, enriching our lives and the lives of our families on the journey from from Birth to Death.
http://www.pbinsight.eu/uk/products/asset-management/confirm/
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