In a recession, people still buy iPhones and ice-creams, it is said.
People buy ice creams because it is hot, they love ice creams and they decide they are happy to spend that amount of money because it will cool them down or just because they deserve it.
iPhones are really expensive, but people with very little money buy them. Why did my son buy one when he left university and walked straight into a job…because the package allowed him to spend less than he did with pay as you go, because it has lots of extra stuff that he would use (often) and, frankly, it is as essential for a young Doctor as a Morgan Sports Car was in the 1970’s.
So, value, added value and desirability are reasons to purchase high value items.
I think of our Confirm system like the iPhone – somewhat ahead of its time when it was released, with loads of “added value” over its competition and adding loads of extra features and functionality that our users will value and use – often.
We are soon to release the Street Works Events and Diversions module and are working on other new modules (steered by our developers talking directly with our users in small groups) and the work being done to add value to our Confirm Mobile software is too good to mention on the Blog…bit like a new flavour of ice-cream…we will announce it when it is released so that the competition does not copy it!
As relentless as Nadal at the French open, Confirm continues to add value to ensure that it stays in the “iPhones and ice-creams” bracket of tomorrow.
We look forward to a Hot Summer with hot stuff coming out from PBBI.

Recent Comments